What does it really take to thrive as a merchant in today’sfast-paced retail world? In this episode of Bealls Legacy, Tracy Malcolm pulls back the curtain on the “secret sauce” of successful merchants and the unique challenges of leading in the off-price space.

From her role at Bealls to the impact of the company’s re-branding and the unifying vision behind One Bealls, Tracy shares candid insights into how strategy, speed, and creativity shape decision-making. She discusses the evolving pace of retail, how AI is beginning to transform the business, andwhat the future might hold for both the ladies’ division and the “store of the future.”

Whether you’re in retail or just curious about thebehind-the-scenes of a fast-growing brand, this conversation shines a light on the adaptability and teamwork that drive long-term success.

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Episode Timeline:

00:00 – Introductions

01:06 - What’s the secret sauce?

03:12 - Your Role at Bealls

09:16 - How did the Re-Branding Help You?

23:24 - Working Through One Bealls

24:53 - Pace of an Off-Price Retailer

30:04 - Leveraging AI?

36:37 - What’s the Future of the Ladies Division?

37:55 - What is the Store of the Future?

43:45 – Closing

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